"He taught us how to really honor God through the simple game of basketball," says James Mosley, a current member of TMU's men's basketball coaching staff and an All-American at Master's in the 1990s when Oates put the program on the NAIA map and galvanized the team's fan base.
The catalyst was unprecedented success.
After arriving at Master's in 1993 as athletic director and men's basketball coach, Oates led the Mustangs to seven consecutive 20-win seasons and a like number of NAIA national tournament appearances. He was named regional coach of the year six times, and he remains the winningest coach in program history, compiling 283 wins between 1993 and 2006.
How Oates came to Master's, after a 30-year coaching career that included stops at Menlo College, NCAA Division 1 Saint Mary's College and with Athletes in Action, is the stuff of legend.
Hall-of-fame UCLA coach John Wooden, a close friend of Oates', called Dr. John MacArthur and recommended Oates for the position.
According to the Los Angeles Times, the call went like this: “I’m John Wooden, I used to be a basketball coach. I think Bill Oates is perfect for your opening. From the standpoint of preparation, and from the standpoint of being a strong Christian, I highly recommend Bill.”
After his hire, Oates told the Times he promised to bring a pressuring defense and an up-tempo offense to Newhall. He was thrilled for the opportunity to coach at a school that aligned with his convictions.
"It's a great college and a Christian school with devoted Christians," Oates said. "It's just a great school."
Oates installed Wooden's high-post offense at Master's, and his teams rehearsed the system everyday as part of practices focused on repetition.
The result was a disciplined, organized squad that reached the NAIA quarterfinals twice – still the program's deepest venture into the playoffs. "We were like a machine when it came to execution," Penberthy says. And the Mustangs' fans couldn't get enough.
"Especially the first seven or eight years he was here, (Oates) brought a new excitement about basketball to this campus," says Dr. John Stead, currently TMU's interim president and a member of the school's faculty at the time. "We'd always sell out our games and have standing room only."